The goal for PGILIST is to offer an alternative and affordable media to advertise your inventory on places where auto magazines have never been before.
This week we started distributing at Tully’s coffee, Seattle Best, selected Star Bucks, Hospitals, independent coffee shops, and the ferry system. PGILIST will be also distributed inside the Seattle Weekly as an insert in selected locations (they print 100,000/week and we “only” print 10,000/week, so not every Seattle Weekly will have our insert).
Yago’s comment on the distribution:
Dealer ask me why have 2 magazines? The short answer is that we felt that we could not reach everyone with just one publication.
The same way we have the Seattle Times, The Herald, The News Tribune, etc, the dealers deserved having another outlet to reach customers in different parts of the Puget Sound as well as to be able to have a presence in areas where the automotive industry had never been before.
The Auto Book team has done a great job covering the more traditional market with the most extensive distribution you can get as well as establishing the highest quality magazine in the market. I strongly believe based on what I see that we do (we bend the impossible to get more out TheAutobook for our clients) that it will be the only high quality magazine for dealers to consider when advertising.
What I’m looking for PGILIST is to provide dealers that are successful with print the ability to reach more clients and augment their current print presence. I’m also interested on providing customers with a magazine that they may chose to grab for other reasons than just going after a car: Just to browse the market while they ride the ferry, drink a coffee, look for service information, etc and with that bring more eyes to your business and inventory. Not every person buys a car when they need it, in many cases they buy a car when they see something that catches their eye or that pushes them over that edge to make the decision. I want to be on those places and available to show them your inventory while at their leisure time.