We had our social media team launch our own blog site for Autob.com to help with the SEO and provide another reason (atractive articles and information) for customers to come to the site.
Check it out at autobblogs.com.
Archive for March 31, 2010
March 10, 2010 – Dealer News
Category: Newsletter |
Tags: auto blogs, Auto Book, autobblogs, dealer news, magazine, march 2010, Newsletter, oli paramo, post, yago
Facebook Program
Have you put your Inventory on Facebook yet? If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010, the team at PGI has quietly been building a set of tools that can be leveraged in new ways.
I love to share great ideas with the automotive community as I find them. Since Facebook is a hot topic I thought I would write about ways to make your Facebook page more interesting.
In the past few months I have been testing and implementing some of the tools that come from PGI when a dealer is signs up for the $99, $750 or $1500 program. There are many benefits to the program but I would like to discuss one of the new recent ways their dealer platform can be leveraged.
Facebook Car Inventory Pages
Dealers can now add their car inventory to a Facebook Fan Page tab using tools from PGI. You can see an example of this technology, just call for a demo.
There is a tab called “Classified Ads” on their Fan Page which when you click on the tab it shows their inventory. This is a tasteful way to add additional functionality to Facebook withoput posting cars in the main Facebook news stream. This feed is only $99 to the dealers on the Facebook program and it is easy to add to your fan page.
The trick is to add graphics or call to action messages to make your fans aware of the tab. Then if they want to look at cars they can and you can keep your news stream more meaningful and a value to your followers.
For more information on this topic see our FAQ page or call Internet Services at PGI at 206-371-4447.
Social Media Program
PGI’s new Social Media Program focuses in providing comprehensive marketing strategies for dealer’s online presence. Our services consist of the latest Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have entensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.
Category: Call for Pricing, One Year Plan, Prices, Social Media Marketing |
Tags: Call for Pricing, PGI, social media program from Paramo Group
Hyundai of Everett
A recent example of our ‘Program A’ package shows how the artwork and aesthetics match with their Main site. By popular demand we used a Newsletter subscription feature which sends registered members an email each time a blog posts on the website. Tweets and Reviews are also popular and OEM videos make it more feature-rich.
Category: Blogging, Digg, Directory Submissions, Facebook, Hyundai of Everett, One Year Plan, PGI Portfolio, Program B, Social Media Marketing, Twitter, Wordpress |
Tags: Call for Pricing, dealer site, dealership, everett, Facebook, hyundai of everett, Program B, screenshots, seattle, Tweets, videos
Sound Ford
Another great example of our Program A package, sound Ford already has inventory on Facebook and many other great features not seen on their Dealer Site.
Category: Blogging, Facebook Inventory, One Year Plan, PGI Portfolio, Program A, Social Media Marketing, Sound Ford, Twitter, Wordpress |
Tags: dealer site, Facebook Inventory, PGI Portfolio, Program A, renton, social media, sound ford
Targeted Marketing with Microsites
A typical Micro-Site campaign begins with establishing the profit centers a Dealership wants to enhance and can be placed on platforms like automotive WordPress microsites. Commonly selected campaigns involve one of the following categories:
- Used Cars
- Model Specific
- Service / Fixed Ops
- Finance
- Enthusiast Sites
- Social Marketing Hubs
