Dear Dealers,

As you can see in the lack of system updates for the past few weeks I have been focusing on the development of the new Social Media program as well as getting involved with the desing aspects of pgiList.

Our programers are using the break to actually work in some internal updates that we needed (a better photo matcher and a few other things) but I’m also taken some time to plan and review a better reporting tool that will provide market information to the dealers (something we need to have and that will greatly benefit the dealers).

Please email me with any questions.

We hope this helps!

Yago Paramo

PGI’s Social Network Programs

SOCIAL MEDIA ADVERTISING & WEB 2.0 MARKETING

Many dealers have been asking for a program that will cover Facebook, Twitter, blog, etc. We put this together as a very comprehensive solution for the dealers. It covers everything that is out there that you need to be doing when it comes to social media.

The program that you see below is $750/month, it takes 3 full entire weeks to be fully delivered, and it involves a large number of people with very different talents (from professional writers to SEO guys to computer geeks on data transfer).

For those of you with multiple rooftops we don’t need a “per dealer” program, we have something that will target the dealer’s group sites and that it has been prepared for that.

This program is not designed to do what you already do with your Facebook account, which usually is to add a few entries once on a while with little or no relevant data (come in see us at XYZ cars, we have a great sale going”. That will face pretty quick as the message will repeat itself. This program, as you can see below, completely handles all aspects of Social Media, tracks and updates itself based on results, provides feedback to the dealer on what it does, includes constant-key word rich-relevant- professionally written articles, and builds a completely Social Media marketing campaign for your business.

Here is the official introduction:

PGI’s new social media program focuses in providing comprehensive marketing strategies for dealer’s online presence. Our services consist of the latest Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have extensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.

• Blog creation: Installation, setup and initial customization of a search engine friendly blog. Includes inventory pages.
• Blog design: Professional blog design template to match your product/service.
• Blog maintenance internal: Write personalized, key word rich, blogs. Links to dealer’s web site for SEM.
• Blog maintenance external: Same as internal blogs but not unique to the account. Custom to the company but shared.
• Blog feed & post: Feeds and posts blogs to face book, twitter, dealer’s website, etc.
• Blog hosting: Blogs are hosted in an optimized hosting environment for business blogs (i.e. not shared with adult industry).
• Blog URL: Personalized URL creation and hosting for maximum SEM exposure.
• Blog Inventory feed: Pushes dealer’s inventory to the blog, face book (separate tab), and Twitter.
• Blog Video feed: Pushes dealer’s video inventory to the blog, face book (separate tab), and Twitter.
• XML Sitemaps: Create and submit a compliant XML sitemap for business blog.
• FaceBook crea. & maint.: Custom Face Book creation and design following your website. Includes inventory pages.
• Face Book feeds: Inventory is feed and maintained.
• Social bookmarks: Creates and maintains links to dealer’s websites on sites like Digg.com, Mix.com, etc.
• Directory submissions: Submits blogs and business to Internet directories for bookmarking and ranking. Hand submissions to the top 25 web directories and internet portals. Two different titles and descript. will be used with submissions to cover all keywords.
• RSS Feed: Integration of social bookmarking links and RSS into the blog. Available for dealer’s to use on their own websites.
• Inbound link build prog.: Program focuses on directing traffic and links to dealer’s main website. Linking of keywords within content and proper saturation.
• Tracking report: Track ranking for primary website and business blog in top 6 search sites and directories.
• Key word ranking rep.: Provides and overview of the most important key words and how they rank against other biz.
• Key word tracking/upd.: Most searched keywords are used to build blogs, face book, etc.
• Monthly email report: Key word reports are emailed to dealers every month.
• Specials and flags: Flags and specials in the Diamondlot system are transferred to the blogs.
• Training: Training is included for dealers that want to add extra content to their accounts.
• Twitter crea. & maint.: Custom Twitter creation and design following your website.
• Customer review integ.: Forms for reviews are included in the blogs, face book, etc and collected.
• Customer review feed: Positive and approved reviews are feed into review websites and pushed into Goggle, etc.
• Create biz dir. entries: Creates 10 local biz directory listings/blog directories (merchant circle, hotfrog, zimbio, etc).

Craig’s List self price updating templates

System update

The Craigslist Most Popular Cars link will now also show “days online”.

I thought that this will give a better perception on why a car may have more hits than another as it may have been posted for months thus accumulating hits.

marysvilleautos.com + theautbooksite.com

System fixes

One of the templates with the large photos was removing the links from the code when posting to CL. This has now been fixed.

Craig’s List did mention that they had some codde issue where the images wouldn’t show up.

Service and parts guide update

Non sense