Archive for Programs

Facebook Program

Have you put your Inventory on Facebook yet?  If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010, the team at PGI has quietly been building a set of tools that can be leveraged in new ways.

I love to share great ideas with the automotive community as I find them. Since Facebook is a hot topic I thought I would write about ways to make your Facebook page more interesting.

In the past few months I have been testing and implementing some of the tools that come from PGI when a dealer is signs up for the $99, $750 or $1500 program. There are many benefits to the program but I would like to discuss one of the new recent ways their dealer platform can be leveraged.

Facebook Car Inventory Pages

Dealers can now add their car inventory to a Facebook Fan Page tab using tools from PGI. You can see an example of this technology, just call for a demo.

There is a tab called “Classified Ads” on their Fan Page which when you click on the tab it shows their inventory. This is a tasteful way to add additional functionality to Facebook withoput posting cars in the main Facebook news stream. This feed is only $99 to the dealers on the Facebook program and it is easy to add to your fan page.

The trick is to add graphics or call to action messages to make your fans aware of the tab. Then if they want to look at cars they can and you can keep your news stream more meaningful and a value to your followers.

For more information on this topic see our FAQ page or call Internet Services at PGI at 206-371-4447.

Hyundai of Everett

A recent example of our ‘Program A’ package shows how the artwork and aesthetics match with their Main site.  By popular demand we used a Newsletter subscription feature which sends registered members an email each time a blog posts on the website.  Tweets and Reviews are also popular and OEM videos make it more feature-rich.

Sound Ford

Another great example of our Program A package, sound Ford already has inventory on Facebook and many other great features not seen on their Dealer Site.

Targeted Marketing with Microsites

A typical Micro-Site campaign begins with establishing the profit centers a Dealership wants to enhance and can be placed on platforms like automotive WordPress microsites.  Commonly selected campaigns involve one of the following categories:

  • Used Cars
  • Model Specific
  • Service / Fixed Ops
  • Finance
  • Enthusiast Sites
  • Social Marketing Hubs

Auto Book

AutoBook Magazine, owned and operated by Paramo Group, also has a Microsite. Take a look at www.autobblogs.com.

Carson Cars

This has Unique framing of photos. Embedded videos powered by Sister TV. Assortment of features. Excellent quality, affordable price!

O’Brien Auto Group

We work with the biggest Dealers in the State. This example has it all and encompasses 7 stores!

North Seattle Auto Sales

Brilliant example of our Social Media Program A package.

Microsites in WordPress

Micro-Sites are for:

  • Dominating Organic Search
  • Increasing your chances of being displayed in Organic Searches
  • Targeting specific profit centers of your dealership
  • Generally Increase:
    • Dealer Online Visibility
    • The number of results that you come up for you on any given SERP
    • The number of pages you have indexed by Search Engines
    • Long-Tail Search Results for specific “In-Market” Buyers

With the right call to action, these microsites can expect to capture 400 customers each month who search a phrase related to a dealer at any location.

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