We added a new tool to the Craig’s List Advanced system that allows you to upload banners (images– we recommend using .jpg) to the system and then using them on the fly at the time of the posting.

Why use different banners?

The banners allow you to do many different things with the postings.

You can completely set the “tone” of the ad. For example you can have a “Special finance” banner for vehicles under $10K, one that says “in house” for units under $5K, “we are the 4X4 kings” on your trucks, CPO banner, etc.

They also allow you to advertise your cars under a “different face”. For example you can advertise in one area as “XYZ Honda”, in another area as “Everett XWZ dealer”, and even as “The King of Gas Saving Cars” if that is what you want to do.

The banners also allow you to “link” different postings to different areas of your web site. For example you can easily get a link that shows all your trucks and direct customers to just that page. You can also direct special finance ads to a quick credit app. Because you can have multiple links, for those of you that really want to spend them time you can also link each area for each banner to a different landing page and that way being able to measure the clicks from each specific posting area.

How it works

First, load the banners.

1. On the Craig’s List section of your Diamondlot tool, click on “Advanced Used Posting to CL”
2. Then click on “Post to Craigs List” on any vehicle
3. Now click on “Upload Custom Header JPGs”

Second, load the URLs:

• On the Posting page, click on “show custom links”
• A new link will appear ” click here to add custom links”, click on it
• enter full URLs in the boxes. i.e.: http://www.loginpgi.com
• Click “update” when you are done

How to use it:

Now when you go to post you will have the banners that you uploaded into the system available as a drop down menu in the “custom heather jpg” drop down box. As you select one of them, you have also to select on the the custom links that you added. We built it this way so you can use different combinations of banners + URL’s in different postings.

Different combination of banners + URL’s will allow you to fine tune whether a paticular type of advertising brings a better cinversion ratio if it goes straight to the inventory or just to a credit app., etc.

Banner dimesions:

• jpg
• 72 DPI
• 1050X350 or 1050X500 or 1050X750

Note: If you are in our posting program we are already creating banners for you. We will email these and get campaigns approved and coordiated with the manager in charge of the program.